Geotargeting: The future of Mobile Marketing?

GPS, RFID, what do all of these acronyms mean in the way of marketing? How will it change your experience as a consumer in the world of technology? With the number of people who have smart phones growing at such a rapid rate, it's becoming easier and easier for people to find where their friends are at, or to find businesses around them that fulfill their needs. Businesses are beginning to utilize this concept to help bring in more customers.

Imagine this: your hungry, driving through downtown Seattle and you aren't sure where to eat. When you type "restaurant" into your GPS search, McDonald's sends you a promotion for 25% off your next purchase (valid for 2 hours). Would this convince you to come to McDonald's? This might be the future of mobile marketing. Rapid response, 1 time promotions to convince you to bring your money to them instead of your competitor.

Is Big Brother becoming too big? Or is this just the type of thing that you are looking for?

Facebook for Charity?

Play games and win money for charity? Sounds too good to be true!

Dominos Pizza is doing exactly this. The company has made giving to charity easy, fast, and even fun! So how are they doing this?

On the Domino’s Facebook fan page, a game appears that all users can access. For every minute you play the game, Dominos will donate ten cents to St. Jude Children’s Research Hospital.

So far, 26,723 minutes have been played for charity. That’s a grand total of $2,672.30.

While altruistic marketing is by no means a new concept, it is fairly new to the social media arena. Domino’s recognizes that many people use social media for much more than keeping up with friends and family.

They understand that consumers feel good when they give to charity. This positive feeling then becomes associated with the Domino’s brand and the products they offer. It’s a win-win situation. The charity befits through donations and Domino’s is held in a favorable light by consumers.

So try it out and earn some money for charity! CLICK HERE

Have you heard of any other companies using this marketing tactic on Facebook? Let me know!