Short comment...

Since you're not supposed to argue with competitors on Twitter (on in any other socia media), why not just take them to court?

Microsoft Filing Formal Complaint in Europe Against Google

I object!

iAds - The Apple Revolution

Over the past 5 years, Apple has redefined the mobile market. Whether it is a mobile operating system, the introduction of apps, or a constant release of new hardware, competitors in the industry now compare themselves to Apple. One of its recent new services is the iAd.

iAds are beneficial to the advertising company as well as the consumer. They are interactive, designed to work natively with your iPod Touch or iPhone, and add a new dimension to marketing on your mobile device. This allows advertisers to create a new genre of ads that consumers have never seen before. It helps to keep advertisements fresh and interesting, drawing in more consumers and generating buzz about your product.

Have you seen any iAds? What were your impressions? And do you think that this might be the future of advertising?

Twitter how-to: Coca-Cola

So, in my last post I gave a few examples on how NOT to behave on Twitter if you're trying to market your company. But why be so negative? Let's look at someone who's actually doing a good job and maybe we can learn how to do it right instead.

The Coca-Cola Company is one of the most active product brands on Twitter, with 24.849 tweets posted as this is being written. What I think they're doing really well is how they connect to their customers on a personal, cheerful and friendly level. They answer to people's posts about them and tries to follow everyone who follows them.

Here are two examples of how Coca-Cola writes their tweets:

Hard to think this is how they usually respond to customers' letters, emails and phone calls, right? And that is the beauty of Twitter! Since you only have 140 characters, there's no room for bureaucratic nonsense and long deliberations - just answer back to the customers with the same language they're using. That includes smileys, abbreviations and "internet slang" (e.g. LOL or brb), show your customers that your following the trends, not lagging behind.

Another good thing is that Coca-Cola's Twitter page is multilingual, they also tweet in Spanish and Portuguese! This is sure to create lots of goodwill in big business countries like Spain, Brazil, Mexico and USA where these languages are the first or second ones used.

"It makes us happy that Coca-Cola is that important to you. Your tweet was beautiful!"

Okay, but is everything just perfect about Coca-Cola's Twitter page?
Well, no, there's always room for improvement! The company is answering an enormous amount of customers, which means they're tweeting multiple times every day (at least 50 tweets per day) = you almost drown in their tweets! If they now decide to release a huge story about a new flavor or maybe a really exciting collaboration, it might just disappear among all the greetings, thanks and heys. You lose the "breaking news" factor if you're overusing your account. Chill a little bit, alright?

I think we're starting to get the hang of it now. Twitter is fun! :)

Duped by a Teacup Pig!

The other day I was browsing Facebook, as I usually do when I am procrastinating homework, when I came across the cutest picture on the face of this earth. It was a teacup pig in miniature rain boots! I couldn’t help myself…..so I clicked on it. And what happens? I was quickly transported to a website that, surprise, had nothing to do with adorable tiny pigs.

After some investigation, I found that this site entitled “Koofers” offers academic help by posting past exams, grade data, professor ratings, flash cards and more. To research any further, however, I was asked to sign up for an account. By signing up, I would allow Koofers to e-mail me directly, post on my Facebook wall, and access my personal information at any given time.

The most interesting aspect of this site is its interconnectedness with the Facebook community. Koofers has taken social media marketing to a new level. They advertise directly on Facebook and once they have you, they continue to use your account to advertise and keep you informed.

By fostering this two-way relationship with Facebook, Koofers benefits in many ways. Koofers is able to:

• Build awareness within the exceedingly large Facebook community
• Increase their reliability to new users by having Facebook friends post
about the site
• Market directly to target audiences through Facebook’s advertising system
• Stay connected with Koofers users even when they are not directly on
Koofers.com

Although Koofers may have been a bit deceptive with their advertising, their tactics obviously work. They are taking advantage of all social media can offer potential marketers, and in my book, that’s pretty smart.

Twitter for Dummies

One of my favorite tweeters out there is mktgdouchebag who's constantly delivering sarcastic and fun entries regarding online marketing. He and all his Twitter minions keep the lookout for weird and stupid marketing tricks that circle around the web. Two of his recent tweets made me laugh and got me thinking that someone should write a "Twitter for Dummies" handbook on what absolutely NOT to do on Twitter. Here are the first two tips that should be entered:

1. Don't argue online!

Well, simple as that. Don't do trash talk on Twitter! If someone else is writing bad things about your company - be the bigger person and focus on your own business instead of wasting time on arguing. Yes, people in general love drama, but your customers may not.

2. Don't give the competition the upper hand!

The contemporary art of constantly being online and constantly keeping everyone updated on what you're doing might be fun. In your personal life. Don't tweet about how you've just entered the XX Building to make a pitch for the XX Project. Oh, is that project out on the market? I might just have to deliver a pitch myself... and oops, it was better than yours!

This is fun! I think I'm gonna have to keep adding chapters to the handbook. Leave a comment if you've found something that could make the list!

I “Like” It: Marketers Realize Facebook’s Potential

Hey everyone! I’m Lynn and I am the final contributor to this fantastic blog!

I will be examining the marketing efforts of one of the biggest social media sites, Facebook.

So why examine Facebook as a marketing empire? Here are some fun facts for you courtesy of Facebook’s very own press room site:

• 500 million people are on Facebook
• On average, people spend over 700 minutes on Facebook every month
• Facebook is available in 70 different languages
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

As you can see, Facebook has connected people all over the globe. With this capacity to reach people, marketers have recognized this site’s huge advertising potential. Many businesses not only pay for advertisements, but also create their own pages which users can “like”. In this way, users are able to connect with a brand or product on a more personal level.

Facebook has changed the way marketers think about advertising. In future blog posts, I will examine these efforts more in depth. Stay tuned for an analytical view of how we as users can navigate through this aspect of the social media jungle!