I “Like” It: Marketers Realize Facebook’s Potential

Hey everyone! I’m Lynn and I am the final contributor to this fantastic blog!

I will be examining the marketing efforts of one of the biggest social media sites, Facebook.

So why examine Facebook as a marketing empire? Here are some fun facts for you courtesy of Facebook’s very own press room site:

• 500 million people are on Facebook
• On average, people spend over 700 minutes on Facebook every month
• Facebook is available in 70 different languages
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

As you can see, Facebook has connected people all over the globe. With this capacity to reach people, marketers have recognized this site’s huge advertising potential. Many businesses not only pay for advertisements, but also create their own pages which users can “like”. In this way, users are able to connect with a brand or product on a more personal level.

Facebook has changed the way marketers think about advertising. In future blog posts, I will examine these efforts more in depth. Stay tuned for an analytical view of how we as users can navigate through this aspect of the social media jungle!