Monday, March 28, 2011

iAds - The Apple Revolution

Over the past 5 years, Apple has redefined the mobile market. Whether it is a mobile operating system, the introduction of apps, or a constant release of new hardware, competitors in the industry now compare themselves to Apple. One of its recent new services is the iAd.

iAds are beneficial to the advertising company as well as the consumer. They are interactive, designed to work natively with your iPod Touch or iPhone, and add a new dimension to marketing on your mobile device. This allows advertisers to create a new genre of ads that consumers have never seen before. It helps to keep advertisements fresh and interesting, drawing in more consumers and generating buzz about your product.

Have you seen any iAds? What were your impressions? And do you think that this might be the future of advertising?

1 comment:

  1. Yes, I can see this becoming more important. This example is pretty cool. It is more entertaining than just a simple ad to sell you a video game or movie. I don't like some of the current ads that are at the bottom of the screen. However this is the trade-off if you download the free app vs the paid version.