iAds - The Apple Revolution

Over the past 5 years, Apple has redefined the mobile market. Whether it is a mobile operating system, the introduction of apps, or a constant release of new hardware, competitors in the industry now compare themselves to Apple. One of its recent new services is the iAd.

iAds are beneficial to the advertising company as well as the consumer. They are interactive, designed to work natively with your iPod Touch or iPhone, and add a new dimension to marketing on your mobile device. This allows advertisers to create a new genre of ads that consumers have never seen before. It helps to keep advertisements fresh and interesting, drawing in more consumers and generating buzz about your product.

Have you seen any iAds? What were your impressions? And do you think that this might be the future of advertising?

Welcome to our blog!

Hey!

This is the first official post from the Surviving in the Social Media Jungle team! We will begin our blogging by giving a short presentation of the authors, so you'll get the grip on who's on the other side of the screen. Keep a look out for the next post, which will describe more in detail what this magnificent blog will contain in the future.

"The Survivors" consist of three students at Pacific Lutheran University (PLU), located in the outskirts of Tacoma in Washington state, USA. We are currently taking the e-Marketing class with professor Sven Tuzovic and this blog will be a near semester-long project. Learn more about our school and the class we're taking at PLU School of Business.

We are:
Lynn Anderson, a 21 year old Communication/Public Relations major from Seattle, WA.
Brandon Kinne, a 22 year old Business/Marketing major from Spanaway, WA.
Emma Eriksson, a 23 year old Business/Marketing major from Stockholm, Sweden.

Each survivor will introduce himself/herself more closely in the upcoming posts.

Subscribe to our blog today and follow us as we try to stay alive in the social media jungle!