iAds are beneficial to the advertising company as well as the consumer. They are interactive, designed to work natively with your iPod Touch or iPhone, and add a new dimension to marketing on your mobile device. This allows advertisers to create a new genre of ads that consumers have never seen before. It helps to keep advertisements fresh and interesting, drawing in more consumers and generating buzz about your product.
Have you seen any iAds? What were your impressions? And do you think that this might be the future of advertising?