Hey everyone! Brandon here, I'll be your subject matter expert when it comes to mobile marketing. It's a fairly new concept to the business world, but one that is already extremely important. It is often said that the one item people carry with them now is their cell phone. But that is rapidly evolving to include tablets, netbooks, or other devices.
Business are constantly searching for new avenues of approach in the mobile marketing world. It's still a medium in its infancy, which makes it difficult to develop a steadfast mobile strategy. One company, Jetstar Airways (Australia), is attempting to bring iPad rentals to all of its flights. Jetstar has already led a very successful pilot program. For only 10 Australian dollars, you could have your very own iPad for your entire flight.
What kind of marketing opportunities does this provide to a business? For Jetstar, it gives them a direct line to their customers. By creating a rental account, they can track their customer's flight patterns and offer discounts or other offers accordingly. Jetstar can also choose a select number of apps to preinstall on each iPad unit, giving partner businesses even more opportunities. For instance, a digital SkyMall magazine could see great success.
This is only one approach that businesses are taking in the mobile marketing industry. There are new strategies developing each and every day. Make sure to subscribe to our blog to keep up to date on the newest mobile marketing developments!
via Engadget
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