Twitter - the new marketing Mecca?

Hi, I’m Emma and I will be your guide to Twitter these upcoming months!

Let’s begin by going back to basics a bit, what is Twitter?

Twitter is a fast growing social network which first saw the light of day in March 2006. It's essentially a short message service, where the users can "tweet" about everything thinkable - in a maximum of 140 characters. Parallels can be drawn to the status-updates on Facebook, but the difference is that on Twitter, the updates are practically the only thing you find on the site. By subscribing to different users (or the correct term, to "follow" them) you can be constantly aware of what your best friend, your neighbor or your favorite artist is up to at this very moment. The most followed person on Twitter is currently Lady Gaga (8 467 905 followers).

As has always been the case, when new trends and new ways to socialize emerge, so do new opportunities for marketing. But how are you supposed to market your company with just 140 characters? The MarketingProfs of http://www.mpdailyfix.com gives you the scoop on how to tweet your way to success by presenting “7 Ways Marketers Can Use Twitter”. It’s a brief description on what you can get out of working with the new tool, and there are also some good examples to learn from.

So, how can I use Twitter to market my business?

- Extend the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties.
- Announce retail sales and deals.
- Increase the ability for frequent updates to blogs or web sites or news.
- Build consensus or a community of supporters.
- Build a buzz.
- Update breaking news at conferences or events.
- Update your network to shape your own personal branding.

See the full list and examples here!

Now that we know how marketers can use Twitter, let’s keep a close watch on how they actually do it. I will give you the latest updates in my future posts. Stay tuned!