What's up social media?

So, what's this blog all about?

It's about our new reality!
The worldwide phenomenon of "social media" boomed during the beginning of the 21th century, with networks like MySpace, Facebook, Twitter, LinkedIn and thousands of new blogs being set up every day. The success was practically immediate and soon "everybody" had a network profile or a blog.

It did not take long for the commercial businesses to realize that this "social media thing" might be something to watch closely, as people seemed to be watching less TV and reading fewer newspapers. Instead they were all connecting to each other on the internet! But then where was the advertising supposed to go? Well, naturally, it followed the trends and moved to the web.

In this blog we will report, discuss, analyze and give our point of view on up-to-date marketing events in the social media jungle. We are all exposed to ads, surveys and PR every day and we want to use this blog to unveil hidden messages as well as talk about outspoken and obvious marketing campaigns. Who is succeeding and who is failing?

Welcome to follow us as we begin our quest!